Juicy Couture is the story of two girls named Pamela Skaist-Levy and Gela Taylor from Pacoima, California who wanted to create the best you can find collection in girlie clothes. Both girls loved shopping, so their label started off as being all about shopping for the perfect things to wear. Juicy Couture became famous for making the sexy v tracksuit a wardrobe classic as well as their stylish accessories.
Juicy Couture was founded in 1994 as an upscale T-shirt line. It later on expanded into denim and sportswear, and in 1999 the designers introduced their signature low-riding drawstring pants and form-fitting zip-up hoodies in an ever-widening array of velour, terry cloth, cashmere and now fur. Men's and children's collections have since been added. In 2003 after the Liz Claiborne deal went through, former Vogue accessories director Michelle Sanders was hired to handle new licenses for jewelry, handbags and swimwear.
Much of the brand's success was nevertheless founded on celebrity relationships. Having Madonna, Jennifer Lopez and Cameron Diaz, as well as many others, photographed in their tracksuits proved invaluable, and the oft-imitated business model has been chronicled in Advertising Age.
Juicy Couture is all about feeling happy, comfortable and gorgeous. "Be happy, Wear Juicy!" is the Juicy philosophy.
"Rich Hippy" is the theme made convenient by a US tour stop at San Francisco's Haight Ashbury. Their new logo's fully represent THE GOLDEN AGE OF FREE LOVE and cheap acid............ Juicy's resident psychedelic guru insisted on references to Aldous Huxley's "The Doors of Perception" (from where the Jim Morrison combo took their name)
Their passion for crests remains undiminished. May they present to you 'The Revolution will not be televised', 'Power Addict', 'Tune In, Turn on, Drop Dead'. Other offerings make reference towards gun control, adultery, and L.A. Lo-Rider culture.